Answers
Can you use AI voice-over in client work?
Last checked 2026-08-14
In short
Yes, and the practical requirement is evidence rather than permission: clients ask whose voice it is, whether it can run in a paid campaign, and whether it must be disclosed. Naadly prints each voice's model, licence and credit line, licenses commercial use on every plan, watermarks every render and keeps a provenance log.
The four questions a client will ask
- Whose voice is this? A named open model with a printed licence, not an unattributed dataset.
- Can it run in a paid campaign? Yes - commercial use is licensed on every plan, including free.
- Do we have to disclose it? Increasingly yes, and every render is watermarked and logged so you can.
- What if the talent objects? Nothing here imitates a real person unless you cloned them with recorded consent.
Put the model name and credit line in the delivery notes with the audio. It takes a minute and it is the difference between a procurement question and a procurement problem.